The consumer is more difficult to reach and wants more customized approaches to their problems. They want to be unique and they want proof you can help.

Don’t look at the economy through a narrow spyglass. There is expansion and bold plans for capturing more market share when most are fearful and retracting. Look at opportunities to go where the money is now and will be in the future.

Assume government is too gridlocked to help and actually becomes part of the crisis. You have to reinvent as we go through creative destruction, which means crisis for the short term. Start being a solution that leads business through adaptation.

Building business in the new era has to return to basics. We have to return to the times before government intervention when goods and services were exchanged between parties that relied on each other.

Time and capital are under pressure in a recession. Creative innovation is the best road to new efficiencies which save time and capital. Over stressed executives do not have the freedom to develop real innovation because of too many demands.