Most website owners that I have counseled have been obsessed with increasing traffic without giving adequate concern to converting all traffic to followers first and then customers.
The most pronounced characteristic of people who don’t know you is their tendency to quickly read and bounce from websites. Even the best sites only get 3% engaged. Doubling this number would be a big victory.
It starts with Targeting. People bounce because they don’t find what they expect. To Target the right audience, begin with your strongest suit. What can you prove you do better than your competition? And before that, what is your strongest suit expressed in high traffic keywords?
Your strongest asset will be a potential customer’s Tactic needed to solve a problem. For example, if you can reduce inventory handling costs, someone with a goal of reducing warehouse operating expenses is looking for you. Define your Unique Selling Proposition and find the high traffic keywords at http://bit.ly/9FqW8F.
Use the power of Relationship Marketing to attract and engage your Suspects and Convert them to Prospects. In the Buying Cycle, Suspects are looking for Free Information that will allow them to understand the solution to their problem.
They don’t want to talk to someone early on. They want to find information that seems reliable and a source that has no agenda other than helping. If the Suspect gives you an email for the Free Information or Reports, they have become a Prospect.
Converting the Prospect to a Customer requires passing the final tests for knowledge, experience, reliability, credibility, and respect. You keep supplying all the information they need and respecting their privacy until they see the Alignment with your firm.
There is no point in attracting traffic if you cannot close on the traffic. Attracting traffic is the easiest part of the equation. Giving away your expertise is a big hurdle for many, but you have to take a leap of faith. You have to trust Suspects for them to trust you.
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Read another blog on Converting Suspects to Loyal Customer:
http://freightshippingseo.com/2010/07/narrow-your-online-competitionmaybe-eliminate-it/
Automatic Systems help you keep the Customer Funnel full.
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