4 Strategies
One of the reasons the return on Traditional Marketing is dropping is that it does not reach targets in the way they want to be reached.
New Media and Social Media are the result of a change in our culture. It’s hard to say whether the change in Culture or the New Media was the chicken or egg. What did occur was they were born out of a collision of Process not coinciding with Needs.
The evolved executive and consumer today have pressure, budget constraints, paranoia, and yet more choice. They generally would prefer to investigate their own solutions before they get engaged in contracting a provider.
A wise Provider allows them to get fully engaged with all the information they need to make a wise decision, without having to wrestle with the Closing Agenda.
This New Media, Relationship Marketing process, is enjoying more success for no other reason than the ROI is much higher and the spend much less.
The four strategies that can complete the cycle can be automated with technology.
The First strategy is to optimize a website to a particular niche and then build that prowess as traffic continues to increase.
The Second strategy is to Engage the Prospect when they visit the website in reading, learning, getting free reports, registering an email, calling for information, getting a quote, or signing up for a newsletter or blog.
The Third Strategy is to Follow Up with the Prospect and continue to provide information until the Prospect agrees to converse or move to the next step. There is CRM software to help organizations monitor this process although it can be done manually.
The Fourth Strategy is to Convert that interest with the simplest serviceable process the Prospect will accept to become a customer.
A solid foundation leads to Customer Retention and Referrals.
The main technological processes involved are Search Engine Optimization, Social Media Marketing, Email and Responders.
Executives can pursue fulfilling customer promises while the customer funnel continues automatically to provide new Prospects.
The process of Permission Marketing is how prospects and consumers want to be treated, creates a long term higher conversion ratio, and with a higher ROI on Marketing Spend.
9 page Relationship Marketing Summary from sister site, FreightShippingSeo.com
