About

I have always enjoyed businesses that revolved around one on one relationships. Even though I was a real estate office manager for years, the office success was built on my individual relationships with each agent. And in Beverly Hills we had powerful agents earning over $1 million dollars a year. They wanted to know someone had their back.

And that is how it should be in every service provider – client relationship. It’s a tough world out there, and each company has to charge into the competition dependent on their staff and partners.

I have always had an interest in marketing since it was my major in college. Different executives will argue which department should be in charge, but I think the definition of marketing creates its own importance.

The most fun aspect of marketing is that as the world changes, marketing has to interpret what people need and to what they will respond. In this New Media age it has gone one step further and now the question is “to what will people respond and how do you get them engaged?”

I have evolved out of Traditional Marketing into full support and belief in New Media or Permission Based Marketing or even Relationship Marketing. Today we have to invite people to explore our expertise.  We have to give them as much information as they can possibly handle.

Out of this they will decide if we are in alignment with their objectives and whether they like us. We’re past the pay me first and discover second. Our Prospects want to get a good feel for who we are before they subscribe or pay for our advice. And even then, it has to be with full guarantees and opportunities to opt out.

This is the way business is done in the New Age and organizations have to get in alignment with how to communicate and how to set up their organizations to support their Marketing Message.