In this new social media age, humans have been raised to new levels of respect. Whether we want to recognize it or not, everything we do now includes more choice.
We have a wide selection of how we stay on top of the day’s events. We can read the newspaper or get it online. We can watch the news on TV or get it through Digg or Technorati. We have lots of email deliveries we have opted into for specific news or industries we want to follow.
We can delete sources that deliver news to us because it is not interesting or no longer useful. We now live in a media rich age where we can learn through emails, video, pod casts, and websites. We can Google almost anything that raises our curiosity.
Therefore, connecting with new customers should keep in mind their priorities. Time is very important. We work so we can pursue our pleasures but if we can enjoy our work then it is a bonus.
We will go further to avoid pain then we will to pursue pleasure. Saving people time and money and allowing them to pursue our information in a manner that pleases them, makes them more inclined to engage with us.
A three pronged approach to attracting their interest and leading them to more engagement are
Invite them to engage on our website with a phone call, registering for more information, or to be contacted.
Sending an email that mentions a subject they might be interested in and offering them an avenue to get more useful information
Blogging, article writing, or tweeting may catch their interest and invite them to learn more.
Social Media may have caused or resulted in a new culture of communication or both.