Customers have more choice. They have more pressure. They are more frugal. They have less tolerance for risk. It could get worse.
What do we do?
We don’t want to be a stationary inflexible target?
We have to offer more flexibility and be more pliable.
This means we have to interact in order to understand what customers expect. Let’s not get too set on a rigid platform. Let’s build in more flexibility in delivering our solutions.
The economic outlook right now is stalled growth. Our customers are building these expectations into their planning. Everyone is moving forward, but wary about what everyone else is going to do.
Our most flexible program is to first be a resource. What type of information can we offer on our expertise? What kind of complementary services or resources can we align with our offerings and how can we help customers solve more problems even if we are not delivering the solutions.
Because there is so much time pressure, we offer a big advantage if we are a one stop shop for more solutions. We might have more information on how the customer can use our services than they do. Let’s not hold back.
What does the customer need to know?
It is easy to create free reports, papers, e books, webinars, blogs, articles, amd podcasts on our Unique Selling Proposition and the information that flows around it.
It is so inexpensive to hire writers to create the reports. The Philippines, for one, is a hot source for inexpensive reports on our expertise. It is one of their greatest exports.
Capture your customers emails by offering valuable information, discounts, special offers, trials, samples and then stay connected. Buying Cycles get greatly extended in recessions. Becoming an ally or resource that can last the duration of the cycle will deliver higher revenues and ROI.
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EVAN
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