What is Innovation? Creating something more profitable or effective.
What is Creative Destruction?
“It is the destruction of the current condition while a new order replaces it. Creative destruction can cause temporary economic distress. Layoffs of workers with obsolete working skills …creative destruction can cause severe hardship in the short term, and in the long term for those who cannot acquire the skills and work experience.” Wikipedia
Donald Trump talking to Wolf Blitzer on CNN said that if we don’t handle China and Opec differently plus curtail spending on wars and don’t bring back manufacturing, we are going through destruction.
Some say the government is propping up the economy until we can get used to a lower standard of living.
Soon businesses that are designed to prosper in down economies will take over. Is there such a thing?
What is the individual or small business to do?
Reinvent. Assume government is too gridlocked to arrive at a solution for the bottom three fourths of businesses and individuals. Governments will have its own solvency problems over the next 20 years.
Assume we are two years into creative destruction. Now What?
You have to start looking for the processes and products needed by struggling businesses. Every business is cutting back and getting more out of their staffs. They are learning to sell on leaner margins. They are looking to find new markets because their existing markets are probably shrinking.
Businesses are outsourcing to other more efficient Providers or countries.
You have to accommodate their consolidation and expansion. We have to provide products and services that require customization and maybe immediate delivery.
You have to get closer to your Customer.
Businesses that won’t be outsourced will provide services that can quickly interact, deliver, and adapt to changing Consumer circumstances.
Start looking at your industry through different glasses. If you were your ideal customer, or a typical customer, what type of provider would you create? How would the provider deliver, charge, bill, and respond? How would they communicate with you and what type of resource would they become?
What type of service or product will keep your Customer in business? How much information and expertise can you continue to provide?
It’s time to stop wishing, hoping, and complaining and time to become one of the new front runners.
Start being a solution that leads business through adaptation.
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See Seth Godin’s blog on The Forever Recession
Purchase The Mesh: Why the Future of Business is Sharing by Lisa Gansky 
As Seth Godin says:
Lisa Gansky has written a groundbreaking book about a fundamental building block of modern business.
In Lisa’s words, “The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently-to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses-in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories-with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.”
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