Buying Cycle
Traditional Marketing is generally a shot gun approach of interruption marketing. It looks to find people in need of the Advertiser’s expertise or products.
The reason it has become to costly for most businesses and industries is that people resist the intrusion and the Buying Cycles have become longer.
The Buying Cycle is the period when the service or product you provide has risen to the top of an agenda. It has become a priority. Depending on the cost and complexity of the item, the Buying Cycle can last from a week to two years.
During the Buying Cycle, the executive or consumer investigates information on how to solve their problem. Secondarily they judge who might be the best provider. They select the one in which they have developed the most trust and seems most in alignment with their objectives.
If you are providing free information and the Suspects opt in, you are incorporating Permission based marketing. The ROI right now on Permission based marketing over Traditional Marketing could be several hundred percent to one.
