Turn Business Around with New Customers
Recession usually means downturn in business which equals less revenue. The only way to reverse the trend even while in recession is to get more revenues. If you are waiting for your existing customers to do better, then you are at the affect of the recession.
If you want to be in control, get more customers. Find the ones that are doing well. Offer them something that will help them do even better. Be their partners or allies. Brainstorm with them and understand how you could help them be better.
Have more partnering conversations. Reach out. Let people know you are available to help, not just licking your wounds. Be pro active. Have a website that is in the path of people trying to do business. Reach out by email inviting people to participate in new growth with you. Publish free articles and blogs about your spirit of growth and ability to help.
Don’t sell, but invite. Offer free information on your philosophy and how you put in practice to make your customers more effective. What is your Unique Selling Proposition? Don’t keep it a secret.