Customer Loyalty and Retention
Loyal Customers Help us Get More Loyal Customers
The principal of creating Loyal Customers is easy to follow if we think of our own process. What are some of the characteristics we desire when we are purchasing a technology or product with which we are not familiar?
We would like clear information. We would like enough time to make a wise decision. We don’t want to sign up for something we didn’t understand. We don’t want to be held to a long term commitment for something that does not work out. We want a guarantee that we are going to have the results or operation promised. We want easy access to support if we are having difficulties with the product or service. (we of course have to be reasonable)
If we get all these things, are we not going to be recommending our provider to anyone who mentions they have the same need? Are there many reasons we would go to another provider?
So now that we have the ending we want, let’s plan it from the start. How would we want our Prospects to find us? What would we want to provide them to get our Relationship moving? How would we want to move it along so that they felt comfortable they were making the right choice by selecting us? What technologies would we incorporate to make the process easier, save time, save costs, and increase our Marketing ROI? Yes, we can have it all!
How would we get our organization on board?
In this age, our Customers like Social and Business technologies and each year continue to use more of them to manage their lives. This is how they want to be reached. This is where they want to interact. This is where they will find us.
We will align with their communication needs. They will realize we are receptive to their desires and can be trusted to make decisions in alignment with their core values and objectives.
They will realize we are receptive to their desires to be informed and trusted to make the decision that is in alignment with their core values and objectives.
What are some Phase 1 technologies we can use to move from Traditional to Customer Relationship Marketing?
