In reality, this is what the new consumer expects.
If we don’t guarantee it in a very credible manner, the consumer will decide on his own whether our service or product will positively create the outcome he desires.
If you are not guaranteeing it and even if you are, the consumer will look at several indications of who you are.
Your History: He wants to know how long you have been in business, why you got into this business, and About You.
Your Experience: He wants to know who you have served, see some testimonials, see a Why Us, and be convinced you have the knowledge you claim.
Your Character: No one likes to send money for something they feel they will not like and have no chance of getting their money back. That is why Brands have such an advantage. Samples, Free Trials, 30 day Guarantees, partial payments are all ways to deal with this.
Give them some FAQs, Case Studies, White Reports, E Books, and even Blogs so they can get a feel for how you deal with people and problems.
Converting Prospects to Loyal Customers requires you first convince them you can solve a problem and then that you can be trusted.