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We all want success, but someone has to lead and the rest have to follow.
Our strategy to gain a competitive edge is often to see what our competitors are doing and then try to do it better or faster or cheaper.
This is good, but it is also reactionary and not leadership.
Leadership can be risky. The risk is losing market share. But the value is getting a big jump on the competition. The biggest profit margins are gained in the leadership position.
Any leader will tell you, it is easier to maintain position as number one than to get to number one.
But reduce the risk. Understand your customers and targets’ needs. Where do they need to go from here? That’s where leadership will take them.
Given what they can get from you and your competitors and considering the current challenges, what would make their operations and/or lives better?
What’s missing? What would be the next evolution?
You always want to be heading to the next evolution.
This is the dimension you need to add to your strategy sessions. If the economy goes up or the economy goes down, what will be the biggest challenges?
What could we do that would help the most?
Maybe we become a resource and that helps us sell our services.
Maybe we could start preparing our targets for the challenges they may face and how we are a resource or solution for the future.
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