The Best Way to Know the Customer is in their Buying Cycle is when they contact you.
That contact may be a visit to your website, reading your blog or article, reading your email or responding to a newsletter.
The rest of the time the Suspects are not interested in you or your message.
The expense and ineffectiveness of Traditional Marketing is that Sellers spend a lot of time advertising and contacting people when they have no interest in the message. This can be expensive and deflating.
How many businesses hire commissioned sales people to intrude on others looking for that Buying Cycle? No wonder most commissioned sales people burn out quickly. The Sherpa Marketing Survey discovered 8 out of 10 executives don’t use solicitors.
Relationship Marketing using New Media Technology attracts your ideal targets during their Buying Cycle. This increases your ROI and shortens your Lead to Loyal Customer Cycle.
Let me break it down. Relationship Marketing focuses on attracting, not intruding. But it can be very aggressive. The Buying Cycle is when the Suspect wants to learn about your expertise. The Buying Cycle is when your expertise has risen to the top of their agenda and become a priority.
The rest of the time it is of little interest. This is important to understand for your own efficiency.
The Buying Cycle may last a week to two years depending on the complexity of the purchase. During this time, the Buyer wants reliable information from a trustworthy source.
Your website should not only be a brochure for the traffic you drive, it should be a fountain of information for the people in the NICHE you are trying to serve. Your aggression should be in getting your site at the top of that niche on the internet.
This involves keywords, site optimization, social media publishing, and linking at the minimum. Emailing and Responders play a large role in reaching and following up with anyone interested enough in your message to exchange their email for your information.
This is how Relationship Marketing attracts Suspects, Converts them to Prospects, and then to Loyal Customers. (Suspects, Prospects, Loyal Customers)
(Soon to come-my E book on getting to Page One Google, Converting Suspects to Loyal Customers and following up to get more business and referrals. Sign up to be notified of its arrival. It will sell at the start for only $7.99)
Call me 1-800-646-0717 Mark Kaplan or Email