- Image via Wikipedia
Can you think of anything more basic Loyal Customer might Prize?
What is a Con? Something promised not delivered.
What is the yin and yang; true opposites?
Do we realize that for everything we promise the listener is already picturing the opposite? Even if they don’t say it, even if they don’t actually picture the words in their mind, the Lizard brain is mulling the fear. What if he is lying?
Listeners are as subconsciously sensitive to the misstep, the false word, the untruth, the piece that doesn’t fit as a deer grazing and listening for the predator. Predators have eyes in front and prey has eyes on the side. When we are the buyer, we are prey.
Don’t over state. Don’t lie about performance. Throw in a few disadvantages or downsides. Be willing to let the Buyer walk away and even tell them to if the proposition doesn’t fit their needs.
Supply them with more Free Information about your expertise, their problem, the solution provided by your product than they can use. Don’t close too soon. Don’t invade their private space. Invite them to interact. Invite them to take advantage of more information.
Make them feel the woods are Wolf Free. Give guarantees, testimonials, Free Trials, Samples, Case Studies, and FAQs.
Engage in Social Media with Face Book, Twitter, Blogs, and Articles. In a sense, Social Media has become a safe ground for the deer where there is permission, transparency, interaction, and parity. You are trusted in Social Media or at least you are given the opportunity to leave your fangs at the door.
