Increasing Revenues in a Recession

A wise businessman  says if they won’t buy what you have, find what they need.

If you can’t change your business, think about which aspect might be the most helpful for someone running on a tight budget. Think about how you could get someone started with you easier or make your bundle more attractive.

If you are marketing, think about the topic and headline that might be a priority right now. Everyone is trying to increase revenues and cut operating expenses. This includes becoming more efficient and increasing customer satisfaction.

Executives and consumers in the cut back mode only take care of emergencies and items that lead to important results. Their Buying Cycles are longer. Only some priorities are ever at the top of the list.

Phrase your product or service in the terms that fit into these priorities.

This is a good time for some research. Observe what your best competitors are doing to attract or retain their customers. Observe what other companies not in your industry are doing to attract customers or make the start up process easier.

Because your targets are risk adverse, you need to have guarantees and trials and bonuses to induce them to make a change. The status quo is like a lead anchor and it is extremely difficult to cut it loose.

Your offering should have solid statistics or metrics and testimonials. If you are in the Freight Shipping business, it is recommended to get the best referrals you have on your website  landing page.

This is a good time to get into the long tail of keywords for your industry. That means finding the niches that have little traffic but little competition so that you can rise to the top of an internet page.

Then have a great solution for those Prospects and a rock solid proposition with easy start, guarantees, trials, testimonials and everything you can throw in. Getting 20% of a small pie is better than 1% of a large one. It is more efficient and rewarding.

Have someone do research for you and evaluate your services, your industry, and your customer needs to find smaller niches in which you can dominate and create customers.  Looking for keyword niches

Put your marketing on Automatic so that systems are always working while you are helping customers.

This may be a time to start Emailing.  Constant Contact has an inexpensive system with a Free 60 Day trial.

Call with questions  1-800-646-0717  Mark Kaplan or email

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