Is it Time to Stop Cutting and Start Positioning?
“Companies have maxed out on the cost cutting activities. Now they are thinking about positioning themselves for the growth ahead. “ Francis J. Quinn, Supply Chain Management Review
A recent Global Spec survey found that 51% of manufacturers were experiencing higher sales and 49% were therefore experiencing lower sales for 2010. It also found that most companies were still cutting costs but the number had dropped by 9%.
It’s like the first day of Spring and the ground hog is looking for the sun.
Since most companies prosper from growth more than from retrenchment, it might be wise to position for recovery.
In the new economy, most have learned not to extend themselves beyond their means, reserve capital, and choose wisely.
The increase in technological, communication, and therefore marketing capabilities has never slowed. We can start helping business look for new customers. The customer has a newer perspective from 3 years ago.
We have all learned some lessons.
Our Unique Selling Proposition should have a new face. How has the surviving business or consumer changed in our industry? What is the secret to making them more efficient and productive?
Productivity will be at the highest premium in the future. Everyone and everything must pay for itself. Our message must focus on saving and building. We can save time, money, labor, and build revenues, followers, customer satisfaction, repeat business.
We can start extending ourselves into the communication channels of Mass media with our optimistic plan on recovering to full production.
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Call with questions 1-800-646-0717 or EMail Mark Kaplan