Most small business executives prefer taking care of existing orders and getting new business becomes a secondary priority.
The fact is, one system can take care of both. A system has component parts. Highly evolved service companies follow up each customer interaction with a survey of satisfaction. Another avenue is to keep in contact with existing customers providing information about new services and innovations and asking for referrals.
The same system can reach out to Prospects or Capture visitors to a web site and begin sending insightful information on how to improve their business with your type of services and offering all the information they need to make a wise decision.
A third component of the system is to blog or publish free insightful information on how to succeed with your type of services. The fact that you are an expert in this service is self serving, but you are providing free information.
One automatic system can take care of customers and prospects while you take care of business at hand.