Everyone wants to be “king of the world”. That didn’t take Leonardo DeCaprio to a good place in the “Titanic”.
Expansion is more successful when starting with positive roots and spreading with plenty of water and fuel. Powerful nations have always built their populace and used their talents to expand their territory.
Today the Internet online world is our kingdom. Our competition is the millions of sites and our opportunity is the billions of daily views.
The question we have to pose is what is the best service or product I could provide and how could I express it and expose it to the most likely Targets.
Traditional businesses are trying to bend the New Media to service existing practices. This may work and it may not. In the New Media, it might be best to determine what the Targets are buying and then make efforts to communicate that you have it.
Sometimes it is expressing what you do and streamlining your organization to present your Unique Selling Proposition differently. Seth Godin also says that if the market is not buying what you are pushing, push what they are buying.
One way to find out what Consumers are seeking is test your Keywords on Google Ad Words. http://bit.ly/9FqW8F. Then to see how much competition there is for those words, Google them and look at top of page to see how many pages of competition there are.
The best way to reach your targets is to optimize your site for your keywords. Then broadcast your message using Social Media or advertising. Attract your Targets into your funnel by providing free information on your expertise and show them how to be a success.
Keep building your broadcasting and traffic and soon your internet presence will expand and so will your referral base.
Download my Free 9 page EBook “Attracting Ideal Targets”
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Call if you have challenging marketing issues 1-800-646-0717 or email
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