New Tactics for the New Consumer

Chances are you are not marketing the same as three years ago

Three trends have intersected to necessitate marketing differently

>>The economic melt down put more budget and time pressure on everyone

>>The product and media proliferation have created more choices

>>The New Buyer has changed how they want to be Sold

In a sense they are like ocean waves that have been coming from different directions and then collided to require new interpretation.

Basic results are:

>>That everyone has decided “impersonal and one message for all” does not get their undivided attention.

>>With all the information available from so many new sources, people would rather get educated before they begin personal interaction

>>The people delivering the messages need permission to create successful communication

>>The new advertising requires providing lots of Free Information and Education where Buyers can find it.

>>The birth of the long tail results from people being able to find information on the smallest of topics or products, so have to find those niches. (long tail-keyword phrases with three to four words)

The most successful new businesses create an organization that can thrive on Relationship Marketing or the New Media. The successful traditional businesses transform their organizations to incorporate the New Media or continue to use Traditional Marketing and build on their existing customer base.

Making the decision to continue as you are or transform is the subject of Seth Godin’s book “Meatball Sundae” in which he defies you to blend traditional with New and not come up with a Meatball Sundae

Jill Konrath, a traditional marketing guru,  in “Snap Selling” explains considerations necessary to get through to the new “crazy-busy” executives.

If you are going to adapt to the New Media there are Automatic Systems in place at this point to let technology do the heavy lifting.

Websites are no longer to sufficient to market your business on their own. They need complementary support. You might look at “Four Strategies” to provide it.

Call with questions  1-800-646-0717  Mark Kaplan or Email