If you have been following my posts, you have read over 100 discussions in the last few months of converting ideal targets to loyal customers. I can’t cover everything here, but I can pull out one important kernel.
The best way to develop Loyal Customer is to develop Loyal Followers. Several of the most popular online Resources have proved it. Take Google, Map Quest, Face Book, Twitter, EBay, Craigs List, YouTube, and Flikr to name a few.
The first similarity between most of these sites is they let consumers interact with each other. This is the number one ingredient for colossal internet success. The second not as obvious characteristic is that these sites have become trusted resources.
This is something you can emulate.
Every major retailer has jumped into Social Media because it makes them a part of the community. The advantage of Social Media is that it creates parity, permission, interaction, and trust.
I am not just advocating Social Media, but I am advocating becoming a part of the community in the industry in which you are involved. An easy example is the practice of business people becoming involved in Charity, Community Organizations, Business Societies, Fund Raising Drives, and local Improvement Projects.
Why do they do this other than the desire to develop Social Responsibility? To create a more trusting aura of their business.
You can begin closer to home. How could you provide unselfish expertise on your Unique Selling Proposition to all the possible Targets in need of your service? How could you give more and better Free Information than is available through any other source?
How could you become the number one resource for the Expertise you have to solve the problems in your Niche? If you could become the Google for your niche, might you develop a following? If you developed a following, might they be trusting you as a knowledgeable and reliable source for the information?
Would it not then be logical, that when they needed your type of expertise, they would call on you for assistance?
A few ways to disseminate your expertise is in Free Reports, Ebooks, Case Studies, FAQs, Blogs, Articles, Ezines, Directories, and Social Media sites. If you start giving away more information in more places, you will develop a larger following and your customer funnel will start filling.
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