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Jun 14

Prospects Don’t Want to Be Pitched

If your approach involves one, you will be moved to the Dead Zone, as well illustrated by Jill Konrath in “Snap Selling”

They won’t allow it. If you want their time, understand their problems. But more important, you have to understand their business because they don’t want to take the time to educate you. And if you don’t know their business the likelihood of you not being in alignment with their objectives increases dramatically.

And if you are not in alignment with their objectives, you might take them on the wrong path; a big risk for them; an unacceptable risk.

The other opportunity you have to increase your customer funnel is to invite Prospects to view Free Information about your expertise and services. If you can show how they can solve their problems with your personal knowledge they may stay for an encore.

There are automatic responder systems that invite Prospects to view your knowledge and pursue further contact. By providing the information they may need to solve their problem and following up on a regular basis, you may enter your Prospects’ buying cycle and remain until they are ready to seek providers or proposals.

Automatic and  regular follow ups with questionnaires or invitations to talk, keep you in their resource pool and hopefully in alignment with their objectives. These systems run congruently with existing systems.

See a Free Report on How to Build Customers Automatically