Reaching Today’s Executives and Consumers
“The Art of Selling has undergone more changes in the last few years than in any other time in history”-Joseph Sugarman, Chairman, BluBlockerCorporation
The global meltdown affected economies but had very little affect on online sales. Online usage is way up.
Some things changed, however. Desperate businesses became harder sell, there were more scams and a lot of things didn’t work. The post melt down period basically created new skepticism about unknown people, things and companies.
To Bridge that river, you now have to offer free information, transparency, and Permission based communications.
This has become the core of Social Media. Social Media is Trusted, Transparent, and Permission Based. Whether or not you participate in Social Media, it is important to understand the culture.
You need to think of these attributes as you openly share and give away knowledge. You want to interact with your audience. You want to build trust before you spell out your agenda. You want everyone to feel Special.
Offer your expertise, knowledge, and time, and then invite people to consult with you. Prospects are more likely to trust you with more knowledge about you.
Technology and Permission Based Marketing
