How to Build Relationships not just Traffic
We can be responsible for results. We have to understand and accept that this world is different than three years ago. No one is the same. Not even Warren Buffet.
There is more pressure to perform and less time to complete our tasks.
I participated in a Forum of Consultants where they were querying whether they should give away information to build customers.
This is probably the most fundamental change in marketing in the last three years. Trust has been eroded and avoiding risk has reached a new plateau.
The more you tell someone, the more they will realize they need you. There will always be a few that take advantage, but most of your new customers will come as a result of you openly sharing your expertise.
They are not just writing down information to steal your knowledge. They are listening to the depth of your knowledge and the manner in which you work. They are measuring your alignment with theirs. They are looking for a match.