Relationship Marketing for Online and Bricks and Mortar

Organizations have to serve both in the same great manner.

The onset of Social Media and diminished effectiveness of  Traditional Marketing sends a strong Business message.

98% of large retailers have strongly embraced Social Media as a necessary component of a marketing strategy.

Why? It is both a cultural and communication statement the public has made about how they want to learn and interact with both the news and with Sellers.

Seth Godin, founder of Permission Marketing and Squidoo, says in “Meatball Sundae” that if you try to make Relationship Marketing serve a traditional business you may get a dessert that doesn’t make sense.

Your entire organization has to grasp the significance of the New Consumerism.

What is it? Consumers don’t trust non Brand Sellers. They trust Best Buy, Nike,  and Apple, but those are high standards.

What is the message we learn from online? Consumers expect a lot of information, a lot of hand holding, good guarantees, a lot of customer service, customer support, free trials, and quality.

Is your business model set up for the new age? Is it set up to benefit from the high leverage of Relationship Marketing and New Media Technology? or is it still operating in a traditional mode?

What is a traditional mode? Advertising or interrupt marketing, expecting the customer to trust you first with a promise you will deliver, not giving guarantees or easy refunds for dissatisfaction, requiring long commitments before the customer has a chance to know you.

New businesses organized to take advantage of the New Media can grow exponentially by getting in alignment with customer expectations. Loyal Customers refer more loyal customers and tell the world about you. They will willingly support you on Face Book just to see you prosper.

Think customer first or how would you most like to be treated if you were venturing into an area where you had no expertise.

Even products that are commodities can be differentiated with exceptional service and satisfaction follow up. Several online firms sent an immediate survey to see if you were happy with your last transaction.

I ordered an organic food and within two hours of signing for the UPS delivery, I received  a message from the Seller hoping  I enjoy the product. They also included a healthy portion of an additional product.

This is a revenue tight economy and the customer really is king. They have preferences and they have choices. The best competitors set the standards. It pays to seek out the best to see how they nurture and protect their following.

Get a Free 6 page report on Automatic Customer Development

You might like the post:

http://freightshippingseo.com/2010/07/why-increasing-followers-is-a-good-revenue-strategy/

Or

http://freightshippingseo.com/2010/08/why-your-targets-dont-care-about-you/

If you are wondering what you should be offering the Public online see:

Unique Selling Proposition

and how to move Targets from Suspects to Loyal Customers

Call with any challenges you may have in your marketing 1-800-646-0717 or Email

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