Relationship Marketing
Getting Closer to the Customers as Individuals
Marketing for Traffic has changed in the last three years, but getting traffic to Engage has been even more challenging.
Adding to the problem is marketing departments are thinner, on smaller budgets, and do not have the time to stay current with the newest trends and technologies for Customer Building.
Effective systems obsolesce quicker in the internet age because everyone copies the best ones and pretty soon they’re yesterdays news.
Let’s face it, five years ago there were not 65 million daily tweets and Social Media was not considered a tactic for reaching targeted audiences. Traditional Marketing was more effective.
Getting Prospects engaged since the global meltdown is complicated by the fact that Executives and Consumers have less Time, Less Patience, more Skepticism, more aversion to Risk, and more Information than they can Process.
Relationship Marketing is not just about getting the traffic that you can more easily convert to Customers, it is about creating the foundation to make them Loyal Customers, Retaining Them, and getting them to Refer you.
Reaching Today’s Executives and Consumers
Technology and Relationship Marketing
2000 word essay on Today’s CRM (Customer Relationship Management)
