Systems
In the last few years everything has changed. Time and Budget pressure have changed the way we think and therefore how we operate and even who we trust.
Executives and Consumers have less time to risk listening to new proposals from untrusted Sources.
This has reduced the effectiveness of Traditional Advertising, Sales Teams and Direct Soliciting.
Two Things Solicitations Miss:
- Entry Point when the Service becomes a Priority in The Buying Cycle
- The necessary ten to twelve contacts necessary now to get a response- Jill Konrath “Snap Selling”
Now it is best to Be Found when Buyers are entering the Buying Cycle and looking for Free Information. If you can provide it and stay in touch, you may develop their Trust and then their Business.
Our suggested systems include:
- Website optimization for your business niche and set ups to give away Free Information
- Invitation to Prospects to receive all the information they need to make a wise decision
- Follow up to see if you are providing the information they need.
- Determining when personal contact would help or improve their process.
- Riding with them in their buying cycle until they are ready to speak with Providers
Systems That Build Customers Automatically
Then it will lead to Our Plan (Services and Fees)
