Living in The Zone

A tactic is the solution you provide to your customers.

They set goals relevant to  revenues, profits, expense reduction, inventory turn, order delivery, market share, customer share, brand awareness and so forth.

They have strategies for each. Each strategy has tactics. So if one goal is quicker order delivery they want to have better inventory management as one strategy. If you provide inventory management software or are an outsource for handling inventory, you can provide a tactic they need.

Your tactic is also a “Mover”. It will reduce, increase, grow, squeeze, expand, shrink, the problem they are trying to solve. You can “reduce” their delivery time by “improving” their inventory control.

Your marketing objective is to broadcast your “Tactic” to Targets in need of your expertise.

6 pings

  1. Targeted markets are reached by publishing your expertise | freightshippingseo.com

    August 16, 2010 at 9:04 pm (UTC 0) Link to this comment

    [...] Tactic [...]

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    August 25, 2010 at 3:56 pm (UTC 0) Link to this comment

    [...] Tactic [...]

  3. Relationship marketing delivers expertise to your targets | freightshippingseo.com

    August 27, 2010 at 2:53 pm (UTC 0) Link to this comment

    [...] Tactic [...]

  4. Internet marketing relies on keywords and popularity | freightshippingseo.com

    September 2, 2010 at 3:34 pm (UTC 0) Link to this comment

    [...] have more keywords than competitors your site needs depth inorder to create the density (lots of pages with words) and [...]

  5. Innovation and expertise attract followers and build customers | freightshippingseo.com

    September 9, 2010 at 3:52 pm (UTC 0) Link to this comment

    [...] Ask them what would make them better? I find in the topics I blog and in tracking the reactions what people are hungry for.  Your Market has some priority needs for which you could be the Best Tactic. [...]

  6. Optimizing a website with keywords and publishing | freightshippingseo.com

    October 11, 2010 at 4:28 pm (UTC 0) Link to this comment

    [...] how we want to be viewed as a provider in our industry. Most service and product businesses are a Tactic in fulfilling someone’s Strategy to reach a goal. My gardner might be my tactic to keep my [...]

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