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How many business objectives are more important than creating new customers?
Reasons why new customers are important:
- Replace shrinking base by people out of business or lost to competitors
- Gain market share by converting more prospects than our competitors
- Create leading edge marketing to understand what Prospects require
- Increased flexibility by adapting organization to the newest demands
- Makes organization customer oriented (demand) instead of supply oriented
- Develops relationship building skills to retain customers
- Creates opportunities for more referrals
I frequently express the need to create a Unique Selling Proposition that is broadcast with keywords into the best target niches.
A few ways of doing this are
- Search Engine Optimization
- Blogging
- Article or Ezine writing
- Face Book
- Traditional Advertising
The goal of each is to get the Prospect to interact. In the permission based society and Relationship Marketing, we give the Prospect the opportunity to make the first connection.
Most of the above vehicles give them an opportunity to be followers, comment, or ask for more information.
Why not create a bridge that takes a very interested Prospect in the Buying Cycle to a safe step; Instant chat?
It is like Face Book or Twitter on droids. There they are on the other end of the line without the risk of commitment or of you knowing who they are. They can engage with questions about the very problems for which they are surfing.
It creates the stickiness websites are supposed to effect to prevent bounce.
If it would work for your organization, think about the cost versus what you spend to run a prospect through the conversion process and the amount of time it might save in the buying cycle.
I have no business tie to this organization, but it is one of many that are available by surfing live chat.
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