The partnership of business, banks and the government has fractured.
The banks, corporations, and government are at odds over trying to both stimulate new growth and protecting from a melt down happening again.
Taxes, regulation, and finance are a mess and working counter productively. The political parties are showing their concern for both the individual and fear of over government spending. Expect more gridlock.
The self employed, independent contractor, and small business are on their own. The stimulus package never made it to the grass roots. Funny how banks, insurance companies, security institutions, and car companies were saved.
And yet technology, social connection, information access, device capacity and speed are increasing geometrically. I mentioned yesterday that the one gigabyte internet speed arising increases current broadband speed by 200 times.
The third tier of commerce meaning most everyone that is not a Fortune 500 company has to be more interconnected with each other and the consumer.
Businesses can’t wait for banks or government to save them. They can’t wait for unemployment to improve; it may not. Businesses can’t wait for recovery, it is going to be an anemic few percent for the next few years.
Whereas we may not dip into a new recession, we are a long ways from a boom. With congress sure to be hamstrung and banks hampered and afraid, the capital is only going to increase from faster circulation.
Consumerism drives 70% of the economy will become the only real bright spot for businesses. Consumerism will be best supply of new capital.
Most major retailers have learned how to connect and get Brand awareness through Social Media like Face Book and Twitter. Even though 90% of business does not want to get involved, ask your self the question, what if the consumer was my bank?
Retailers know where their bread is buttered.
For businesses that sell to businesses, the same picture is evident. Creating better relationships in the industry you serve is the secret to future capital.
If you have to pay a percentage to borrow money, consider alternatively what the ROI is on money spent for marketing, public relations, and new customer development. This might be the interest required for your new bank.
Your industry needs your expertise, your information, your resources, and your services. How can you make your customers and partners successful?
Consider them family.
Even if you get less from each, the volume will be your security of survival. It has been said for a long time that the most efficient will rule. Now the most cooperative, unselfish, interconnected, transparent, and accessible have new market cache.
Relationship marketing where the consumer or business customers are respected, invited, and informed has more relevance than ever. Giving away your expertise gains followers and trust.
Your organization can be transformed into a Relationship marketing machine that gives away free information and expertise and creates followers and new customers.
Your whole organization has to be transformed to be in alignment with the marketing plan and consumer shopping patterns in the new era.
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