There is money circulating and bold plans for the future.
Money is being used to get money.
What’s holding up the boom?
One item at a time.
If you were playing Monopoly and good moves gave you several of those golden $500 bills, wouldn’t you be buying all the properties? There are players with those bills and they are using them to own more market share.
“Over the last five years, Oracle has acquired a staggering 66 companies, most of which were software makers that provided expertise in niche areas. This year, it bought Sun Microsystems, a hardware maker, signaling its intention to dominate the data centers of businesses by controlling more of their technology purchases.” NYTimes.
Oracle says they want to integrate software, data, and hardware so that they can make things more efficient. Competitors fear a monster in the market place.
Avis intends to buy Dolar Car Rentals. This makes Avis more efficient and gives them more market share.
Durable goods orders are up in electronics, computers, and machinery by about 3.8% Perhaps a smaller play by businesses to shore up their efficiency but they are spending. If our entire economy grew at this rate, it would be excellent.
On other fronts, Cadillac is making a play for the high end market with a world class high performance Corvette powered coupe. Hyundai is making a play for the similar market with a $60,000 luxury car. They are trying to gain market share in the luxury market; after all, that’s where the money is.
Money is chasing the money. If your sole concern is cutting back and surviving, you are likely to find yourself outflanked by aggressive companies with those $500 bills that want your customers.
The mind play is get bigger while others are weaker or stagnant or fearful. This is like buying at the bottom of the market.
Change has to start with new ideas and bold plans on how to be bigger or serve a market with your expertise in a way that would be innovative.
So don’t spend all your time cutting back. Look for new ways to settle the West. Use money to go where the money is.
Unemployment and the fear that consumers won’t spend create a lack of confidence, but if you can ignite with new ideas, you can increase your share of the money in circulation.
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In Lisa’s words, “The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently-to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses-in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories-with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.”