This is not even the consumer of three years ago.
“Relationship Marketing through new media often requires transforming an organization to support the marketing.” Seth Godin “Meatball Sundae” founder of Permission based marketing
Economic pressure and greater choice has created a new consumer looking for information through a proliferation of new sources. The new consumer has shown a disdain for Traditional Marketing which is often labeled Intrusion Marketing and even Spam.
Part of the reason that unsolicited marketing becomes so intrusive is that we sign up for so many news sources that we want to read, we can’t find our stuff among the unwanted stuff. Therefore we are deleting, unsubscribing and spamming the consistent intruders.
The way to get an unsolicited Email opened is to direct it at a Target that might be looking for your expertise. If you have your own industry or contact or association list, you might have an idea about this group’s interests.
That might lead you to understand their biggest challenges. If you have a solution for one of their challenges, you have a tactic that will fit into their strategy to achieve their goal.
They might be interested in learning something about your solution, expertise and experience.
Whether you are emailing, getting page ranking for your website, or Social Media Publishing, you will want to find your best niche (keywords) and work your way in. This is your best opportunity to get readership for an unsolicited “news piece”.
Then you will want to give away information on what you know, what you can solve, and who you are. Readers will want the information in that order.
Leverage is having your information is as many places as your Niche market might search for solutions as possible. In this age, it requires technology systems to communicate with technology systems. Then you need a full marketing strategy to include your message in your Broadcasts and convert Responders to Customers (4 strategies)
Develop your best Unique Selling Proposition (solution), use the best systems for broadcasting it, and find today’s consumers. See a 6 page Free Report on Why and How to Use Automatic Systems.
Call with Questions 1-800-646-0717 Mark Kaplan or Email