Unique Selling Proposition to Optimize Your Niche

The internet is about matching problems with solutions.

People want the best authority for their problem and it is the promise of the Search Engines to deliver. Search Engines have their criteria for who will qualify.

As you can see, no one really cares about you up front. If you didn’t like math in school where it’s either the right or wrong answer, you don’t like this impersonal selection process.

This process is qualitative  and quantitative.

Your Unique Selling Proposition (USP) is the qualitative part and has to be reduced to keywords that are used by your targets. If they want inventory control, those had better be your keywords. If they want flatbed trucking, those had better be your keywords.

The quantitative part is the keywords have to be more prevalent on your site than on your competitions. They have to be in greater volume and they have to be in exactly the right places. These both relate to Site Optimization. Web Designers do not generally to do it.

Quantitative also applies to maximizing your keyword density up to 8% of your total site words and creating more traffic to your site. Search Engines measure and heavily weight both.

Resources that optimize your site use Website Copywriting to mask the use of keywords and build density without distracting the readers to your underlying agenda.

You can test the popularity of your keywords by visiting Google Ad Words which record the monthly visits to keyword phrases. http://bit.ly/0FqWF.  Then Google the words to see how many pages of competition are listed at the top; for example each page will say 1-10 of 240,000 pages.

You can increase the density of your keywords by blogging or adding more pages.

You can increase the traffic to your site with Optimization, Social Media, and Advertising.

Once your site is at the top of Google, it is not easy to displace. Once there, it is easier to spread your influence to more keyword niches.

My Freight Shipping SEO site started with one low traffic top position and then spread to over 12 using the above practices.

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Read another post on the same topic:

http://freightshippingseo.com/2010/08/internet-and-relationship-marketing-a-one-two-punch/

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