It is harder to get a share of the consumer’s mind.
The sound level of chatter has increased ten fold.
How many times a day do we now hear someone pointing out what is wrong or someone saying they have the answer.
We have entered a world with too many absolutes and clearly not enough dependable solutions.
Seth Godin in today’s comments says the world is not seduced by logic. It wants stories, drama, clues and discovery.
The world is at the same time stressed, bored, and paranoid.
How do we get attention for our solutions? We have to go beyond our good intentions and humble confidence that we are the answer our consumer has been seeking.
We have to penetrate their “crazy-busy” world as Jill Konrath says in “Snap Selling” and pin point exactly what they have on their plate as priorities and show how we have solved these specific issues.
We need to:
- Address a specific issue
- Show our expertise and experience
- Show our proof of how many or who we helped
How can we communicate these points?
The internet is certainly the most efficient method of reaching the largest market of specific targets. Our Unique Selling Proposition is expressed in the high traffic keywords used to search for specific solutions. Optimized sites would place us at the top of page ranking for those words.
When the Prospect arrives at our site, we must offer our expertise. We can provide them Free Information in pages directly supporting those key words, Free Reports, Case Studies, E Books, FAQs, Why Us, Our History, About Us, and Testimonials.
We may want to be specific about what we accomplish, show our expertise, give proof of our past success, and invite our Prospects to engage.
We don’t have to sensationalize real expertise, but we have to show we have it.
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Call with questions 1-800-646-0717 or E Mail. Mark Kaplan