Most people have a good idea about how the internet works but not how to effectively harness it. We know by experience that if we want to find a service we can Google it and look at our choices.
Effectively harnessing the internet delivers a desirable result. We know that we need traffic and we want the traffic to be our customers. Getting the two requires we put several actions in play. To attract traffic, our site has to be set up so that Search Engines can read it in the format they use.
Secondly, Search Engines have to think our site is a better candidate than our competitors’ sites.
Thirdly, we have to clearly identify our business which we do in keywords. The Search Engines won’t guess at what business we are in and we must use the same words as the people who are searching.
Fourthly, we also need to drive traffic to our site. We can do that with the pro-active acts of publishing interesting work that will bring people to our sites. We can exchange links with others or get other sites to link our site to theirs.
Fifthly, we have to have a system for inducing engagement from visitors. Our site has to provide what visitors are looking for. We want them to call us because something they have seen gives them the confidence to spend more time with us. There are several ways to create this trust.
We can offer them insights and free information for which we might require their email. We can follow up on those emails until our visitor is comfortable enough to engage with us.
The internet is extremely effective like a great freeway system but you have to have a car that will travel 65 mph to fully utilize it. You can’t slap the car together and hope for the best.