Increase Followers> Increase Market Share then Revenues
That seems too obvious; almost Yogi Bearish.
But let’s say that was your strategy to lead to higher revenues.
Some people blog and tweet to get followers, but maybe it should go further.
Rubio’s recently offered a $2.80 hamburger and fries coupon for their 30th anniversary to everyone on their email list. That is normally a $10 item. Why would they do that?
I went because they are at the end of the pier in Oceanside near my house and I love the dining, but there was a wait to get into a packed house.
Dennys recently (you saw it in the news) gave away free breakfasts that were normally on their menus for at least $4.99. They served 2 million. Why would they do that?
What would you do to get more followers? I like a particular marketing expert that gives away 101 tips on building profits for small business and another that gives you the first 9 chapters of their book over a 30 day period. Why would they do that?
In Relationship Marketing, the idea is to use your keywords to get in front of your ideal prospects and then attract them to your offering. Your offering could be on your website or a Free Report, a coupon, a free service, or even a free sample. (What is Free Information?)
People who push supplements or cosmetics might give you a sample for $3 of a product that costs $40. If you don’t cancel, you will be shipped the product again for $40 in two weeks. I don’t like the practice, but it works for them.
One marketer says you can give away 95% of your expertise to sell 5% and become a millionaire. Most people would be uncomfortable with that formula but it does make a point.
I think the point has to be that in this crazy environment, it is hard to get attention.
It is hard to get people engaged. It is hard to develop trust that you have something worthwhile.
You have to give something away. Developing followers who like samples of your expertise may lead to them trusting you enough to become customers. And while they are following you, they are not following someone else.
If Rubios serves an extra 10,000 hamburgers on their anniversary, they have certainly reduced someone else’s revenues and centered all the attention on themselves. They have earned the opportunity to show their audience why they should come back for a $10 burger or at least a shake.
Get a Free 6 page Report on Building Customers using Automatic Systems
Four strategies to attract followers and convert them to loyal customers
Why is it difficult to get attention from “Crazy-Busy’ executives. Read guru Jill Konrath’s latest book called “Snap Selling”.
Want a comprehensive guide on marketing for small business profits? Corte Sweringens 323 page book on Integral Marketing Systems is the answer.
Call with questions 1-800-646-0717 Mark Kaplan or Email
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August 9, 2010 at 4:03 pm (UTC 0) Link to this comment
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