GRAVITY VS STATUS QUO.
Gravity tends to make everything in motion come to a stop.
Status quo means that a body will continue moving at its continuous speed until some force causes it to change. Business often leaves things moving at a status quo pace because there is no time to risk differently.
It takes great force to change the status quo pace when it is surrounded by bodies in an over whelmed state. Try to tell a hysterical person to calm down.
When fighting inertia, physics defines how much force will create how much speed or change of direction. Ever try to give a great idea to a person with too much of a work load.
When fighting the status quo, there is no easy formula. People are reluctant to change even if they know they should. Knowing they should is not the problem. Fear of more over load is the problem.
A truck pulling all the oranges it can haul is not helped by throwing more oranges on the load, even if they are better oranges. You had better start by offering a second truck to help with the load or a tractor with a bigger engine. You have to get into their head and understand their problems before you can offer your solution.
Until you understand what is going on in their business, they will not be very open to hear what you have to offer. The last thing they need is more oranges.
Risk-The devil we know is better than the devil we don’t know.
Humans will spend more time fleeing pain than pursuing pleasure. That is a real psychological barrier to seeing solutions.
Three things can certainly cause a change in the inertia; fear, competition, and the breaking point.
Fear is a realization that everything will end if they don’t change. Competition opens their eyes to the need for change. At the breaking point, it all comes to a grinding halt.
You can do like the Kia Soul commercial says, “You can either have this or you can have that.” You can spend your days trying to change the inertia of a company in motion or you can be there when they need information on how to change.
You can row against the river or you can go with the flow.
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